How To Spend It
A complete redesign of the Financial Times’ global luxury supplement.
Working closely with new How To Spend It editor Jo Ellison, the aim was to develop an elegant and modern refresh of the magazine, reflecting the changing face of luxury and the editor’s more inclusive and expansive vision for the 25-year old magazine.
Underpinned by a solid new structure moving from shorter trend stories to longer photography-led features, the new How To Spend It champions a fresh roster of image-makers, a contemporary typographic language and elegant editorial design that makes full use of its large-format pages.
Successfully launched in February 2020, the new look was met with critical acclaim and grew How To Spend It’s readership by enticing a broader audience without alienating its loyal readers.
Featured photography by Kuba Ryniewicz, Brigitte Niedermair, William Jess Laird, Mous Lamrabat, Bruno Staub, Sean + Seng, Benjamin Bouchet, Jonathan Frantini, Aurore de la Morinerie, Max von Guppemberg, Weston Wells, Adam Goodison, Guillaume Blondiau, Rich Stapleton, Vincent van de Wijngaard, Marili Andre, Lara Angelil, Andy Price, Antoine Harinthe, Emilie Seto, Joachim Mueller-Ruchholtz, Klaus Kremmerz, Thistle Brown, Dan Bruno-Forti
A total refresh of London’s leading weekly fashion & culture supplement magazine.
In early 2016, I was brought in as the new art director of Evening Standard Magazine to head up its complete redesign—alongside consultant David Lane—and revamp the magazine’s look.
The aim was to bring the aesthetics
of monthly glossies within the language of weeklies, with a more streamlined,
fashion-forward art direction, new brand-identity graphics, sophistication in design
and typography, and, generally, a timeless look that nevertheless reflects
modern tastes within the current cultural & design climate.
The challenge lied in
delivering high-quality shoots and visuals week on week with limited budgets and tight deadlines, achieved by coming up with fresh, intuitive solutions to image-making and commissioning upcoming talent alongside more established names.
Featured photography by Agnes Lloyd Platt, Felix Cooper, Dima Hohlov, Ben Rayner, Clare Shilland, Marie Valognes, Aaron Tilley, Catherine Losing, Francesca Allen, Laura Coulson, Norbert Schoerner, Jody Rojac, Tina Tyrell, Juergen Teller, David Bailey, Mattias Björklund, Andrew Woffinden.
Featured illustrations by Camille Walala, Jean Jullien and Jonathan Calugi.