Josh Wood Colour

Art Direction

2018



Visual identity and content strategy for the launch of the celebrated hair colourist’s eponymous product range.


A bold, rich colour palette was created that not only complemented the packaging designs but is instantly recognisable as Josh Wood Colour. More than 200 images and videos were delivered for the launch campaign, which gave the business a strong strategy from which to create daily content in-house for a number of channels.

The work on this project included a creative still life and beauty campaign, a how-to video for each product, animated gifs and video for social media, and colourful packshots for ecommerce.


Model Photography by Agnes Lloyd Platt
DoP Connor Mcleod
Styling by Karen Munnis
Models: Martha at Select, Portia at MOT, Emily at Lenis, Danielle at Next
Stills Photography by Marie Valognes
How-to Video Director Sam Goldwater
Production by 10-4inc
Packshots by Pixelate



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