How To Spend It

Creative Direction—Editorial


A complete redesign of the Financial Times’  global luxury supplement.

Working closely with new How To Spend It editor Jo Ellison, the aim was to develop an elegant and modern refresh of the magazine, reflecting the changing face of luxury and the editor’s more inclusive and expansive vision for the 25-year old magazine.
Underpinned by a solid new structure moving from shorter trend stories to longer photography-led features, the new How To Spend It champions a fresh roster of image-makers, a contemporary typographic language and elegant editorial design that makes full use of its large-format pages.
Successfully launched in February 2020, the new look was met with critical acclaim and grew How To Spend It’s readership by enticing a broader audience without alienating its loyal readers. 

Featured photography by Kuba Ryniewicz, Brigitte Niedermair, William Jess Laird, Mous Lamrabat, Bruno Staub, Sean + Seng, Benjamin Bouchet, Jonathan Frantini, Aurore de la Morinerie, Max von Guppemberg, Weston Wells, Adam Goodison, Guillaume Blondiau, Rich Stapleton, Vincent van de Wijngaard, Marili Andre, Lara Angelil, Andy Price, Antoine Harinthe, Emilie Seto, Joachim Mueller-Ruchholtz, Klaus Kremmerz, Thistle Brown, Dan Bruno-Forti


Art Direction


Art direction for the British Fashion Council’s NEWGEN.

Art direction for 3 years worth of the BFC’s initiative supporting the best new British fashion designers—used across printed and digital collaterals during London Fashion Week. The portrait images are regularly picked up by international press including Vogue and i-D magazines. 

Class of SS19 Photography by Annie Lai
Class of SS18 Photograph by Luke & Nik
Class of SS17 Photography by Pascal Gambarte 

Milia Maroun

Branding—Art Direction


Relaunch of a twenty year old Lebanese luxury fashion brand. 

Milia Maroun treads the line between fashion and art. Working closely with the designer, the aim was to combine her art practice with her commercial proposition and take her successful bricks and mortar store in Lebanon to a global audience online.
In addition to art directing a fashion campaign, the design work included three harmonious logotypes, garment tags, bags and delivery boxes, and a full package of printed stationery.

Photography by Juliette Cassidy
Styling by Florence Arnold
Hair by Sarah Palmer
Makeup by India Excell
Casting by Katie Lowe
Model Mitch at Select
Production by Carley Bishop

Fashion Arts Foundation

Art Direction


Riso leaflets for a fashion-meets-art collaboration.

The collaborative work process between rising fashion designers paired with young artists from the RA is the inspiration for the two-tone riso-printed leaflets designed for the British Fashion Council’s Fashion Arts Foundation initiative exhibition. 

Illustrations by Elisabeth Bukanova
Riso printing by Housework Press 

ES Magazine

Art Direction—Editorial


A total refresh of London’s leading weekly fashion & culture supplement magazine.

In early 2016, I was brought in as the new art director of Evening Standard Magazine to head up its complete redesign—alongside consultant David Lane—and revamp the magazine’s look.
The aim was to bring the aesthetics of monthly glossies within the language of weeklies, with a more streamlined, fashion-forward art direction, new brand-identity graphics, sophistication in design and typography, and, generally, a timeless look that nevertheless reflects modern tastes within the current cultural & design climate.
The challenge lied in delivering high-quality shoots and visuals week on week with limited budgets and tight deadlines, achieved by coming up with fresh, intuitive solutions to image-making and commissioning upcoming talent alongside more established names.

Featured photography by Agnes Lloyd Platt, Felix Cooper, Dima Hohlov, Ben Rayner, Clare Shilland, Marie Valognes, Aaron Tilley, Catherine Losing, Francesca Allen, Laura Coulson, Norbert Schoerner, Jody Rojac, Tina Tyrell, Juergen Teller, David Bailey, Mattias Björklund, Andrew Woffinden.
Featured illustrations by Camille Walala, Jean Jullien and Jonathan Calugi.
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