Milia Maroun

Branding—Art Direction

2019


Relaunch of a twenty year old Lebanese luxury fashion brand. 


Milia Maroun treads the line between fashion and art. Working closely with the designer, the aim was to combine her art practice with her commercial proposition and take her successful bricks and mortar store in Lebanon to a global audience online.
In addition to art directing a fashion campaign, the design work included three harmonious logotypes, garment tags, bags and delivery boxes, and a full package of printed stationery.


Photography by Juliette Cassidy
Styling by Florence Arnold
Hair by Sarah Palmer
Makeup by India Excell
Casting by Katie Lowe
Model Mitch at Select
Production by Carley Bishop


Barkism

Branding—Art Direction

2018


A 360° branding and identity project for a luxury canine-lifestyle start-up.


The ‘BARKISM’ brand is knowing yet luxurious—a new movement for the canine sophisticate. In addition to art directing the creative campaign with accompanying illustrations for launch, the logotype design was applied across custom branded bandanas, a range of printed collateral, stickers and the delivery box itself (with an intentionally minimal look for a reduced carbon footprint). The creative was tailored to perfectly fit a super-streamlined UX designed and developed by boutique digital agency, Maido.
www.barkism.com


Photography by Virginie Petorin
Illustrations by Matt Blease
Website by Maido
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