Branding—Art Direction


A 360° branding and identity project for a luxury canine-lifestyle start-up.

The ‘BARKISM’ brand is knowing yet luxurious—a new movement for the canine sophisticate. In addition to art directing the creative campaign with accompanying illustrations for launch, the logotype design was applied across custom branded bandanas, a range of printed collateral, stickers and the delivery box itself (with an intentionally minimal look for a reduced carbon footprint). The creative was tailored to perfectly fit a super-streamlined UX designed and developed by boutique digital agency, Maido.

Photography by Virginie Petorin
Illustrations by Matt Blease
Website by Maido
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