How To Spend It

Creative Direction—Editorial


A complete redesign of the Financial Times’  global luxury supplement.

Working closely with new How To Spend It editor Jo Ellison, the aim was to develop an elegant and modern refresh of the magazine, reflecting the changing face of luxury and the editor’s more inclusive and expansive vision for the 25-year old magazine.
Underpinned by a solid new structure moving from shorter trend stories to longer photography-led features, the new How To Spend It champions a fresh roster of image-makers, a contemporary typographic language and elegant editorial design that makes full use of its large-format pages.
Successfully launched in February 2020, the new look was met with critical acclaim and grew How To Spend It’s readership by enticing a broader audience without alienating its loyal readers. 

Featured photography by Kuba Ryniewicz, Brigitte Niedermair, William Jess Laird, Mous Lamrabat, Bruno Staub, Sean + Seng, Benjamin Bouchet, Jonathan Frantini, Aurore de la Morinerie, Max von Guppemberg, Weston Wells, Adam Goodison, Guillaume Blondiau, Rich Stapleton, Vincent van de Wijngaard, Marili Andre, Lara Angelil, Andy Price, Antoine Harinthe, Emilie Seto, Joachim Mueller-Ruchholtz, Klaus Kremmerz, Thistle Brown, Dan Bruno-Forti
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