The Saatchi Gallery

Digital—Art direction


Interactive design for The Saatchi Gallery’s renowned ‘From Selfie to Self Expression’ exhibition.

The space was designed to mirror the impulsive, fickle way in which we consume art today—through our smartphones. By filling the space with vertically mounted screens, visitors were encouraged to ‘like’ Old Masters on full-size digital replicas of the paintings.

Digital development by No Mayo

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